Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

10 Ways Veterans Can Create Focused Social Media Positioning

If you don’t have a goal, system, strategy and the right tactics in place, you can spend too much time on the wrong platforms...

The goal of a resume is to give an easy-to-understand overview of your relevant experience and show that you were awesome at your job.

10 Things to Bring to a Job Interview

To ensure the best success at a job interview, be sure to bring these things with you.

(U.S. Marine Corps/Lance Cpl. Krysten I. Gomez)

Stay or Leave: How Veterans Can Know When to End a Professional Relationship

As a veteran, you want to be helpful and supportive of other people and may not easily recognize the one-sidedness of a...

Are You Coming Across as an 'Angry Veteran'?

Like it or not, the 'Angry Veteran' is a negative stereotype civilians have about vets.

Sgt. Maj. John E. Bankus (right) and Lt. Col. David G. Bardorf shake hands after Bankus relinquished his position as battalion sergeant major. (Petty Officer 1st Class John P. Stone/U.S. Navy photo)

Are You Asking Too Much (Or Too Little) from Your Network?

Networking is critical to post-military employment, but there is an expected etiquette.

8 Tools for Your Military-to-Civilian Job Search Toolkit

Some simple things you can do to land that first big civilian job.

(Airman 1st Class James Crow/U.S. Air Force photo)

8 Tips for Achieving Work-Life Balance at Home and Work

As you build your post-military career, you may be struggling to adjust to the balance of “work time” and “personal time.”

8 Things to Do Right Away When You Lose Your Job

Losing your job is hard, especially when it comes suddenly. But there are some things you can do right away.

(Lance Cpl. Cory D. Polom/U.S. Marine Corps photo)

7 Ways to Prep Your References for a Potential Employer

When sending in references to your potential new employer, prepare your references for the call.

(Linda LaBonte Britt/U.S. Air Force photo)

6 Zoom Etiquette Tips for Veteran Job Interviews

Just like an in-person job interview, there are a few ways to prepare for a Zoom interview.

From right to left: U.S. Army 1st Lt. Bryton Vanderloop, Spc. Alfredo Estrada, Lt. Col Alberto Rodriguez and Cpl. Kowshik Chowdhury work together in the Career Skills Program internship for Anheuser-Busch Hawaii. (Staff Sgt. Melissa Parrish/U.S. Army photo)

6 Ways to Get Career Ready for the New Year

There are a few things you can do to get ready for a new job search, even during the holidays.

6 Tips for Sharing Strengths and Weaknesses in a Job Interview

Walking the line about talking up your strengths and weaknesses in a job interview can be tricky.

6 Ways Veterans Can Avoid Crossing Professional Boundaries in Civilian Life

One of the most overlooked areas of networking is the topic of professional boundaries.

Tech. Sgt. Anthony Montgomery, 201st Airlift Squadron flight attendant, takes pre-flight notes before a Mission Readiness Airlift at Joint Base Andrews, Maryland. (Senior Airman Jordyn Fetter/U.S. Air Force photo)

A 6-Part Checklist to Keep Veterans Motivated in the New Year

The new year brings new hope, but it can also bring new stresses. Don't let that get you down.

(2nd Lt. Christopher Carranza/U.S. Air Force photo)

5 Ways for Veterans to Grow Self-Confidence at Work

Civilian workplaces can be different from military ones, but here are some way veterans can thrive in post-military roles.

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