Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

(U.S. Army National Guard/Sgt. Sebastian Rothwyn)

How to Do Pre-Interview Research That Will impress Job Recruiters

A little research goes a long way in getting that first post-military job.

5 Questions to Ask Yourself Before You Separate

In uncertain times, it helps to ask yourself a few questions before you decide on a big change.

Tech. Sgt. Anthony Montgomery, 201st Airlift Squadron flight attendant, takes pre-flight notes before a Mission Readiness Airlift at Joint Base Andrews, Maryland. (U.S. Air Force/Senior Airman Jordyn Fetter)

A 6-Part Checklist to Keep Veterans Motivated in the New Year

The New Year brings new hope, but can also bring new stresses. Don't let that get you down.

How to Set Career and Transition Goals for 2021

Now that 2020 is finally over, it's time to plan on how to get back on a career track.

Your Veteran Jobs Social Media Checklists for the New Year

Depending on where you are in the transition lifecycle, there are certain things to look out for.

Henry Chong, a recruiter with U.S. Customs and Border Protection speaks with military job seekers about career opportunities with his department. (U.S. Army/Christine Cabalo)

4 Ways All Veterans Can Get Used to Transitioning

Leaving the military isn't the only transition you'll make in your life.

(U.S. Air Force photo/Senior Airman Janelle Patiño)

5 Things to do This Month to Fast Track Your Transition

Your future doesn't have to slow down because of holidays or anything - there's always work to do.

Attendees at the AMCOM Job Fair register for the event.

How to Add a Focus to Your Veteran Skill Set

Veterans promote themselves as Swiss Army knives, when the marketplace today needs scalpels. Here's how to change.

3 Questions Veterans Should Ask Themselves Before Sending a Resume

Don't just send resumes to any job you find - here are a few questions to ask before hitting send.

(U.S. Air Force/Tech. Sgt. James Hodgman)

Why It's Natural to Miss Your Military Colleagues (and What to Do About It)

Your new civilian coworkers and colleagues can be as close as your military family.

Is It Time for Transitioning Veterans to Find a Gap Job?

A "Gap Job" is something you need just to get you by until you get that big career-beginning job.

What Can Happen if You Ghost an Employer?

Disappearing on a new job may not cost you now, but it can catch up to you.

5 Ways to Celebrate Your Veterans on Veterans Day

Celebrating Veterans Day is a unique opportunity to enhance your commitment to supporting those who wore our nation’s uniform...

(U.S. Marine Corps/Lance Cpl. Ismael Ortega)

How Your Personal Brand Is Critical to Your Transition

Your personal brand is your value proposition. It’s what differentiates you from all the other transitioning veterans.

(Air National Guard/Staff Sgt. Jared Rand).

Here Are Some Questions to Ask Your Military Transition Mentor

Your transition mentor is there to help you through every step of becoming a civilian. Here are some things to ask.

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Most Popular Military News

breaching the Capitol building during a riot

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The deadly riot in the U.S. Capitol on Jan. 6 attracted a variety of far-right extremists who shared a devotion to Trump.

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Soldiers hold folded American flags that will be presented to family members. (Elizabeth Fraser/Arlington National Cemetery)

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Latest Military Videos

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Army News

Virginia National Guard soldiers salute during the National Anthem.

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Gen. Lloyd J. Austin III at his Senate Armed Forces Committee confirmation hearing.

It's Official: Lloyd Austin Is the First Black Defense Secretary

Austin tweeted immediately following his confirmation that he's proud to be the first African American to hold the position.

Chief Warrant Officer 5 Steven Skoda, Chief Warrant Officer 2 Daniel Prial Chief Warrant Officer 4 Christian Koch were New York National Guard pilots who died when their UH-60 medevac helicopter crashed Jan. 20, 2021. (Army)

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Two F-35B Lightning II aircraft from the F-35 Integrated Test Force (ITF) successfully landed onboard HMS Queen Elizabeth on 1 November 2018 marking the beginning of the second phase of Development Testing (DT-2) of first-of-class flying trials (U.S. Navy/Liz Wolter)

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Air Force News

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Mark Fox poses in a Hornet aboard the USS Saratoga.

30 Years On, Veterans Recall the Desert Storm Air War

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Marine Corps News

supporters of President Donald Trump climb the west wall of the U.S. Capitol

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An Army soldier plays taps in the Cypress Hills National Cemetery.

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Army Staff Sgt. Logan Melgar (Army Photo)

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Coast Guard News

USS Shiloh moored pierside in Yokosuka, Japan

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The unicorn float enjoys swim call with its shipmates from the USCGC Kimball in August 2020. (U.S. Coast Guard/Coast Guard Kimball)

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