Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

(U.S. Air National Guard/Senior Master Sgt. Joseph L. Pearison

Are You Wearing Your Rank in the Civilian Sector?

You walk in, salute no one, and speak your old military language — in the civilian world, few really get it.

Harold Little, right, a retired Navy lieutenant, exchanges paperwork with a company representative during a large-scale military job fair in Ponte Vedra Beach, Florida.

How to Avoid Underselling Yourself During a Job Search

In a world where everyone seems loud and life is moving at warp speed, it’s easy to blend in and miss the opportunity to...

Your Military Rank: What Does It Mean in the Civilian Workforce

Not everyone you encounter will appreciate the commitment, work and sacrifice of military duty and why rank matters.

Tips for Interviewing for a Promotion

Unlike your experience in the military, promotions in the private (civilian) sector can be unpredictable.

How You Can Find a Purpose-Driven Job After Leaving the Military

When it comes to the civilian job search, most prior military members focus on location, salary, job responsibilities, growth...

5 Tips to Give a Good Presentation at Work

Unlike a briefing you may have given in the military -- the goal of which may have been simply facts and brevity -- giving a...

Should You Reach Out to Recruiters or Wait to Be Contacted?

If you sit back and wait for recruiters to find you and reach out, you could be overlooked. On the other hand, if you pursue...

(Linda LaBonte Britt/U.S. Air Force photo)

12 Zoom Etiquette Tips for Veteran Job Interviews

Just like an in-person job interview, there are several ways to prepare for a Zoom interview.

How to Ask for Mentorship

Mentorship is a powerful and rich form of support and help in which many professionals engage to grow their skills, network...

(Photo courtesy of Zacqueline Baldwin on Unsplash)

Could More Education Help Secure Your Post-Military Job?

The civilian job market is tight. With all your military experience and skills listed on your resume, it still might not be...

For when you risk making a joke on the first day.

3 Good Options to Fix a Bad First Impression on Your New Job

We perceive people and form opinions about who they are and what they stand for, based on our interactions and experiences...

Approach Your Job Search Like a Gambler Weighing the Odds

The job search can feel unpredictable and random. You apply, you wait, maybe you get a screening interview, you wait again...

5 Ways to Manage Work Stress with an Agile Mindset

Of all the traits and talents you gained during your time in the military, one of the greatest might be your agility.

5 Ways to Tell When Comments on LinkedIn Are AI-Generated

To keep yourself safe and know you’re engaging in meaningful ways with a real human being, here are some things to look for.

(U.S. Air Force/Senior Airman Zachary Foster)

4 Tips for Leaning into Growth

If you continue to do only what is comfortable, familiar and "safe," you miss the opportunity to improve your skills...

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Most Popular Military News

Rep. Michael Lawler, R-N.Y., left, confronts House Minority Leader Hakeem Jeffries, D-N.Y.

Federal Government Shutdown Grinds into a Second Week as Tempers Flare at the Capitol

As the federal government shutdown enters a second week, there’s no discernible endgame in sight.

U.S. Sen. Richard Blumenthal (D-Conn.) questions U.S. Attorney General Pam Bondi as she testifies before the Senate Judiciary Committee in the Hart Senate Office Building on Capitol Hill in Washington, D.C.

Trump Targets Blumenthal, Calling for Investigation into Senator's Vietnam Service Claims

President Donald Trump is targeting U.S. Sen. Richard Blumenthal again after Connecticut’s senior U.S. senator grilled U.S...

Pvt. Paul Douglas, age 50, performs a rifle inspection with his drill instructor aboard Marine Corps Recruit Depot S.C., 1942. Douglas, at age 50 was the oldest recruit in the history of Parris Island, and went on to become a purple heart recipient and Chicago senator (DVIDS).

At 50, He Survived Marine Boot Camp — Then Fought at Peleliu and Okinawa

When 50-year-old Paul Douglas showed up at Marine Corps boot camp in 1942, the white-haired economics professor looked more...

Pack and transport platoon of the Russian army. Southern Military District. Ministry of Defense of Russia (Wikimedia Commons).

Ukrainian Drones Attack Russian Cavalry Troops in Rare 21st-Century Encounter

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When The Government Can Afford Everything Except The Essentials

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Troops Will Miss Paychecks Next Week Without Action on the Government Shutdown

The federal government shutdown is raising anxiety levels among service members and their families, because those in uniform...

Latest Military Videos

Released Palestinians Describe Harsh Conditions in Israeli Prisons

The release of nearly 2,000 Palestinian prisoners and detainees offers a rare glimpse into the immediate health impacts of...

5 Incredible Navy Cross Recipients

Here are the stories of five incredible Navy Cross recipients.

Missing Bodies of Hostages Top List of Uncertainties as Fragile Gaza Ceasefire Holds

After the release of the last living hostages and Palestinian prisoners, the tenuous ceasefire in Gaza was holding Tuesday...

Newly Released Israeli Hostages Reunited with Their Families at Hospital

Several hostages released from Gaza were reunited with their families on Monday at the Ichilov Hospital in Tel Aviv...

Investigations and Features

In One of the Marines' Most Iconic Jobs, a Stunning Pattern of Suicide

Marine Corps drill instructors are a national symbol of discipline. But for some, their imposing persona belies a dark...

Army Capt. Jeremy Kuykendall and his wife Kate, cradle their daughter

Unsupervised: Military Child Care Centers Slow to Report Abuse with Little Oversight

A Military.com investigation into military day care centers revealed that service branch rules generally prioritize...

Army News

U.S. Army National Guard Staff Sgt. Gabe Cherian, a crew chief, looks out the door of a UH-60 Black Hawk helicopter to ensure clearance to land at the Ike Skelton Training Site in Jefferson City, Missouri.

Army Plans to ‘Disrupt’ Buying, Give Less Work to Defense Contractors

The U.S. Army plans to shift to a Silicon Valley model as it works to speed up the development, buying and fielding of new...

Russia-Ukraine War Volunteer Works with U.S. Military To Develop Electronic Warfare

Jack de Santis learned a lot during his time in Ukraine, namely that the old style of warfare is not practical in future...

Navy News

A Philadelphia Fire Department fire boat streams water as the USS Lassen passes by at the start of the 250th anniversary of the U.S. Navy and Marine Corps, Parade of Ships, as seen from Navy Yard, south Philadelphia.

A Grand Parade of Ships Kicked off the 250th Anniversary of the Marines and Navy

Hundreds of veterans, active service members, families of the lost, and dignitaries came to Mustin Field at the Navy Yard on...

Troops Will Miss Paychecks Next Week Without Action on the Government Shutdown

The federal government shutdown is raising anxiety levels among service members and their families, because those in uniform...

Air Force News

The F-80C was more than a match for the propeller-driven fighters of the North Korean Air Force but suffered from short range when flying from Japanese air bases (U.S. Air Force photo).

Lessons from the Korean War: How Air Combat Then Still Shapes U.S. Tactics Today

When the Korean War began in 1950, the United States entered a new era of air combat it barely understood. Pilots trained for...

Russia-Ukraine War Volunteer Works with U.S. Military To Develop Electronic Warfare

Jack de Santis learned a lot during his time in Ukraine, namely that the old style of warfare is not practical in future...

Space Force News

U.S. Air Force U.S. Air Force Tech. Sgt. Rachel Harmon and Master Sgt. Tom Anderson, weapons loaders assigned to the 174th Attack Wing, checks an inert GBU 12 laser guided missile on an MQ-9 Reaper at Springfield-Beckley Air National Guard Base in Springfield, Ohio.

Two Space Force Units Bring the 'Invisible Front Line' to Ohio

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A painting of a Defense Support Program satellite from the Air Force Art collection. DSP provides a variety of national security capabilities. Its flagship mission of launch detection was made famous during the Cold War. (U.S. Air Force image)

Clearing The Orbits: Space Force Partnerships In Orbital Cleanup

The growing congestion of Earth orbit has raised risks to satellites, space stations, and long-term space sustainability. The...

Marine Corps News

U.S. Marines with Headquarters and Support Battalion, Marine Corps Base Camp Pendleton, conduct a hike with Vice President JD Vance at MCB Camp Pendleton, California, on July 11, 2025. (Sgt. Edgar Rafael/U.S. Marine Corps/TNS)

Former Marine — and Current VP — JD Vance Will Help Corps at Camp Pendleton Celebrate 250 Years

The visit comes amid a federal government shutdown that has had many military families worried about whether paychecks will...

In this undated photo provided by Saffrine Duggan her husband Daniel Duggan poses for a photo

Former Marine Daniel Duggan Appeals Extradition to US over Claims of Training Chinese Pilots

Former U.S. Marine Corps pilot Daniel Duggan appealed his extradition from Australia to the United States over allegations...

Coast Guard News

Faulty Engineering Led to Implosion of Titan Submersible Headed to Titanic Wreckage, NTSB Finds

Faulty engineering led to the implosion of an experimental submersible that killed five people on the way to the wreck of the...