Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

Four people in civilian clothes in an office.

5 Steps to Start Your Civilian Networking Strategy

Your network will grow over time and prove to be one of the most valuable assets of your career.

A Marine pictured with a little girl holding artwork.

After Military Separation, How to Truly Achieve Work-Life Balance

Over the 16 years I’ve worked in the military transition space, service members and military spouses have consistently...

A uniformed soldier's arm rests on a notepad.

How AI Can Help You Write a Cover Letter

Here are some tips to ensure your cover letter hits the mark using AI to assist.

An airman in a darkened room looks at a computer.

The Reality of Getting Ghosted During the Job Search

Ghosting is a big problem for job candidates today, and at a time when your confidence and enthusiasm might be particularly...

Reset Your Job Search Mindset for the New Calendar Year

As you turn the page on the calendar, prepare for a fresh new start in your job search with these tips:

U.S. Air Force Lt. Col. Lyndsey Banks, Inter-European Air Forces Academy (IEAFA) commander, briefs participants of the Air Forces Central Chiefs Summit during a tour of the IEAFA facility at Kapaun Air Station, Germany, Feb. 12, 2025. (Master Sgt. Wendy Kuhn/U.S. Air Force)

Career Advice: How to Defend Your Position Without Being Defensive

Since your reaction to a situation, comment or person is completely up to you, it’s important to get this right.

Is That Job Posting Real? 10 Ways to Spot a Scam

As more people seek remote, work-from-home jobs, the chances of being scammed by an illegitimate posting have increased. Here...

Email or DM? How to Communicate Clearly and Confidently in Online Job Networking

As if job fairs, networking events and coffee chats weren’t tricky enough, now we must network online, too.

A job fair attendee acknowledges the camera.

Veteran Job Seekers: Are You Approachable, and Does It Matter?

Being approachable means others feel a degree of psychological safety around you. They can share their hopes, fears, concerns...

A National Guard members talks to two people at a job fair.

How to Navigate Civilian Coworkers’ Ignorance About Your Military Service

By definition, ignorance means a lack of knowledge, information or education. It can refer to a general lack of knowledge or...

Members of the D.C. Army National Guard’s Recruiting and Retention Battalion and D.C. Air National Guard’s Recruiting Flight join Amazon for a Joint Career Fair at the D.C. Armory, April 26, 2025. (Master Sgt. Arthur M. Wright/Air National Guard)

Veteran Job-Hunters: Sharpen Your 'Soft Skills' to Gain an Edge

In the civilian sector, your military skills are still important, but your soft skills are also highly desired.

Air Force members in hard hats tour a construction site.

Veterans: The Time Might Be Right for a Job in the Energy Sector

A new report highlights how valuable military training and experience are to the energy sector along with the importance for...

Three windows open in a virtual meeting.

Strategies for a Virtual Panel Interview: How to Prepare and How to Act

Instead of panicking, use the opportunity for a panel interview to position yourself as a viable and desirable candidate.

A solider talks to a police recruiter at a job fair.

Should You Accept the First Job Offer? Ask Yourself These 10 Questions

In the frenzy and frustration of a post-military job search, any viable job offer is often grabbed up. But before you click...

The Power of Positive Perception

One of the hardest things I share with transitioning service members – who’ve spent a great deal of their life and career...

Military News

Get the Military Insider Newsletter

Get the latest on pay updates, benefit changes and award-winning military content. Right in your inbox.

By signing up, you agree to our Privacy Notice.

Thank you for subscribing!

View more newsletters on our Subscriptions page.

One last step.

Verify your free subscription by following the instructions in the email sent to:

Most Popular Military News

The United States Air Force Air Demonstration Team “Thunderbirds” flyover the Super Bowl LVIII on February 11, 2024, in Las Vegas, Nevada. The Super Bowl was against the Kansas City Chief and the San Francisco 49ers. (U.S. Air Force photos by Staff Sgt. Breanna Klemm)

‘High Stress, High Stakes’: Behind-The-Scenes Look at Super Bowl Flyover

“Celebrating America 250 and Super Bowl 60, we wanted to go big and really have that majestical display of air power for...

Team RWB members running during a community event (Photo courtesy of Team RWB).

Tens of Thousands Are Taking on Team RWB’s GWOT 100, And It’s Bigger Than Fitness

Tens of thousands are taking on Team RWB’s GWOT 100 this February—a free 100-mile challenge blending fitness, community, and...

An enlisted soldier's rank insignia on a uniform jacket.

Why Some Disabled Veterans Can't Get Both VA Disability and Military Retirement Pay

Military service members planning medical retirement face a critical decision point at the 20-year mark.

James Anderson, Jr., USMC, Posthumous Medal of Honor Recipient. (Wikimedia Commons)

This 20-Year-Old Sacrificed His Life and Became the First Black Marine Medal of Honor Recipient

Every February, Black History Month shines a light on Americans whose contributions shaped the nation. One belongs to Pfc...

An Airman fills out tax forms, Feb. 9, 2017, at Malmstrom Air Force Base, Mont. (U.S. Air Force photo/Daniel Brosam)

Free and Discounted Tax Preparation for Military

Military personnel and their families have access to a variety of tax preparation and filing services for free.

Latest Military Videos

Venezuelan Government Supporters March in Caracas

Venezuelan government supporters march in Caracas a month on from Maduro's capture by US.

Colombia's Petro 'Very Positive' After Trump Meeting in Washington

Colombia's Petro 'very positive' after Trump meeting in Washington.

The Last US-Russian Nuclear Pact Is About to Expire

The last US-Russian nuclear pact is about to expire, ending a half-century of arms control.

White House Seeks to Put Distance Between Trump and ‘Assassin’ Rhetoric on Pretti

White House seeks to put distance between Trump and ‘assassin’ rhetoric on Pretti.

Investigations and Features

In One of the Marines' Most Iconic Jobs, a Stunning Pattern of Suicide

Marine Corps drill instructors are a national symbol of discipline. But for some, their imposing persona belies a dark...

Army Capt. Jeremy Kuykendall and his wife Kate, cradle their daughter

Unsupervised: Military Child Care Centers Slow to Report Abuse with Little Oversight

A Military.com investigation into military day care centers revealed that service branch rules generally prioritize...

Army News

Pvt. Brian Jones Jr., 24, pleaded guilty on Jan. 29 to one count of unpremeditated murder and will serve his 20-year sentence at the U.S. Army Disciplinary Barracks at Fort Leavenworth, Kansas. (Fort Rucker Public Affairs Office)

Army Soldier Begins 20-Year Sentence After Killing Comrade in Barracks

"We can only hope that today’s outcome is the first step in allowing Pvt. Latifu’s family to begin to heal,” an official told...

James Sneed poses with a YMCA staff member during his 102nd birthday celebration on Sept. 16, 2024 at the D.A. Turner YMCA in Columbus, Georgia. (Submitted photo)

At 103, World War II Veteran Inspires Others with YMCA Workouts

James Sneed, 103, hits the gym three times a week, showing you're never too old to improve your body and mind.

Navy News

Judge Seems Skeptical of Legal Justification for Pentagon's Punishment of Sen. Mark Kelly

A federal judge said that he knows of no U.S. Supreme Court precedent to justify the Pentagon's censuring of a sitting U.S...

US Shoots Down Iranian Drone That ‘Aggressively’ Approached an Aircraft Carrier, Military Says

U.S. Central Command says a U.S. Navy fighter jet has shot down an Iranian drone that was approaching the aircraft carrier...

Air Force News

‘High Stress, High Stakes’: Behind-The-Scenes Look at Super Bowl Flyover

“Celebrating America 250 and Super Bowl 60, we wanted to go big and really have that majestical display of air power for...

Iran's Revolutionary Guard Commander Warns the US, Says His Force Has its 'Finger on the Trigger'

Gen. Mohammad Pakpour, warned the United States and Israel “to avoid any miscalculation.”

Space Force News

U.S. Space Force Capt. Erin Davis, 1st Range Operations Squadron range operations commander, maintains situational awareness inside the Morrell Operations Center during support for the Falcon 9 Starlink 6-78 mission, at Cape Canaveral Space Force Station, Florida, Nov. 20, 2025. The Starlink 6-78 mission marks the 100th launch from the Eastern Range this year. The MOC supports every space launch from CCSFS and Kennedy Space Center. (U.S. Space Force photo by Gwendolyn Kurzen)

US Space Force Turns 6: Has It Met Expectations?

The U.S. Space Force marked its sixth anniversary in December, reflecting a shift from stand-up to sustained operations as...

Space Force basic training candidates undergo inspection.

Space Force Education Programs: What Guardians Need to Know

The Space Force offers guardians multiple education pathways, from automatic enrollment in the Community College of the Air...

Marine Corps News

M50 Ontos during Operation Franklin accompanying 1st and 2d Battalion, 7th Marines in Quang Ngai Province. (Wikimedia Commons)

The M50 Ontos: The Ugly Marine Corps Tank-Hunter That Helped Win the Battle of Hue

By late 1967, the M50 Ontos was just about phased out of military service. The Army had rejected it back in 1953, calling it...