Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

Before You Make Your Ask, Figure Out Your 'Why'

It's been said that, "Before someone can care about what you do, they need to know why you care about what you do."

How to Network at a Job Fair

As you transition from a military to a civilian career, you will find yourself in numerous networking scenarios.

How Much Time to Spend Networking as You Plan to Exit the Military

Networking is an important thing, but it's not the only thing. Be sure to balance time appropriately.

Why LinkedIn Recommendations Matter, How to Get Them and How to Write Them

There's a means to both give and receive a LinkedIn recommendation -- here's what to consider.

3 Critical Skills Veterans Should Promote when Looking for Work

Military members need to highlight the aspects of service that make them the most valuable employees.

10 Tips to Help Veterans Stay Focused In Their Job Search

A long job hunt can be a grind, but there are ways to keep morale and productivity high.

a recruiter with U.S. Customs and Border Protection speaks with military job seekers about career opportunities with his department. (U.S. Army/Christine Cabalo)

Job Seekers: Focus Less on What You Do and More on Why You Do It

Sometimes what sets you apart from other candidates is about how passionate you are for the work.

(U.S. Marine Corps/Lance Cpl. Sean Dennison)

Considering Entrepreneurship? Talk to These 3 People First

Starting your own business is an exciting idea once you're committed. Just make sure you have the hard talks first.

(U.S. Coast Guard/Petty Officer 3rd Class Anthony Pappaly)

Why It Seems Like Every Separating Veteran Is Getting Hired Except You

Why you should not judge your progress by that of your peers.

What Veterans Can Do When Their Reputation Is in Trouble

Character is who you are, reputation is how others perceive you.

Jenn Lim is the CEO and Chief Happiness Officer of Delivering Happiness at XPrize. (Courtesy of XPrize Foundation)

The Veteran’s Guide to Decoding Trendy Civilian Job Titles

Some titles are commonplace, but more and more corporations are using less-common terms.

5 Tips for Veterans Finding Jobs in a New Field

Just because you didn't learn your dream job in the military doesn't mean you can't pursue it. Here's how to get started.

How to ‘Read the Room’ in Any Video Meeting or Job Interview

Though many meetings and interviews are still remote, you can still gauge the interviewers' responses.

How a Well-Known Brand Can Affect Your Resume and Employment Future

A well-known name on your resume brings you credibility, but it can also link you to that company.

The Difference Between Introducing Yourself in an Elevator and an Interview

Introducing yourself to strangers can be tricky, especially in a professional setting.

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