Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

Reset Your Job Search Mindset for the New Calendar Year

As you turn the page on the calendar, prepare for a fresh new start in your job search with these tips:

U.S. Air Force Lt. Col. Lyndsey Banks, Inter-European Air Forces Academy (IEAFA) commander, briefs participants of the Air Forces Central Chiefs Summit during a tour of the IEAFA facility at Kapaun Air Station, Germany, Feb. 12, 2025. (Master Sgt. Wendy Kuhn/U.S. Air Force)

Career Advice: How to Defend Your Position Without Being Defensive

Since your reaction to a situation, comment or person is completely up to you, it’s important to get this right.

Is That Job Posting Real? 10 Ways to Spot a Scam

As more people seek remote, work-from-home jobs, the chances of being scammed by an illegitimate posting have increased. Here...

Email or DM? How to Communicate Clearly and Confidently in Online Job Networking

As if job fairs, networking events and coffee chats weren’t tricky enough, now we must network online, too.

A job fair attendee acknowledges the camera.

Veteran Job Seekers: Are You Approachable, and Does It Matter?

Being approachable means others feel a degree of psychological safety around you. They can share their hopes, fears, concerns...

A National Guard members talks to two people at a job fair.

How to Navigate Civilian Coworkers’ Ignorance About Your Military Service

By definition, ignorance means a lack of knowledge, information or education. It can refer to a general lack of knowledge or...

Members of the D.C. Army National Guard’s Recruiting and Retention Battalion and D.C. Air National Guard’s Recruiting Flight join Amazon for a Joint Career Fair at the D.C. Armory, April 26, 2025. (Master Sgt. Arthur M. Wright/Air National Guard)

Veteran Job-Hunters: Sharpen Your 'Soft Skills' to Gain an Edge

In the civilian sector, your military skills are still important, but your soft skills are also highly desired.

Air Force members in hard hats tour a construction site.

Veterans: The Time Might Be Right for a Job in the Energy Sector

A new report highlights how valuable military training and experience are to the energy sector along with the importance for...

Three windows open in a virtual meeting.

Strategies for a Virtual Panel Interview: How to Prepare and How to Act

Instead of panicking, use the opportunity for a panel interview to position yourself as a viable and desirable candidate.

A solider talks to a police recruiter at a job fair.

Should You Accept the First Job Offer? Ask Yourself These 10 Questions

In the frenzy and frustration of a post-military job search, any viable job offer is often grabbed up. But before you click...

The Power of Positive Perception

One of the hardest things I share with transitioning service members – who’ve spent a great deal of their life and career...

(U.S. Air National Guard/Senior Master Sgt. Joseph L. Pearison

Are You Wearing Your Rank in the Civilian Sector?

You walk in, salute no one, and speak your old military language — in the civilian world, few really get it.

Harold Little, right, a retired Navy lieutenant, exchanges paperwork with a company representative during a large-scale military job fair in Ponte Vedra Beach, Florida.

How to Avoid Underselling Yourself During a Job Search

In a world where everyone seems loud and life is moving at warp speed, it’s easy to blend in and miss the opportunity to...

Your Military Rank: What Does It Mean in the Civilian Workforce

Not everyone you encounter will appreciate the commitment, work and sacrifice of military duty and why rank matters.

Tips for Interviewing for a Promotion

Unlike your experience in the military, promotions in the private (civilian) sector can be unpredictable.

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Most Popular Military News

Rep. Michael Lawler, R-N.Y., left, confronts House Minority Leader Hakeem Jeffries, D-N.Y.

Federal Government Shutdown Grinds into a Second Week as Tempers Flare at the Capitol

As the federal government shutdown enters a second week, there’s no discernible endgame in sight.

Pvt. Paul Douglas, age 50, performs a rifle inspection with his drill instructor aboard Marine Corps Recruit Depot S.C., 1942. Douglas, at age 50 was the oldest recruit in the history of Parris Island, and went on to become a purple heart recipient and Chicago senator (DVIDS).

At 50, He Survived Marine Boot Camp — Then Fought at Peleliu and Okinawa

When 50-year-old Paul Douglas showed up at Marine Corps boot camp in 1942, the white-haired economics professor looked more...

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Every shutdown forces the government to decide what counts as “essential.” Air traffic controllers and TSA agents fall into...

Troops Will Miss Paychecks Next Week Without Action on the Government Shutdown

The federal government shutdown is raising anxiety levels among service members and their families, because those in uniform...

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Danish prime minister says a US takeover of Greenland would mark the end of NATO.

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Investigations and Features

In One of the Marines' Most Iconic Jobs, a Stunning Pattern of Suicide

Marine Corps drill instructors are a national symbol of discipline. But for some, their imposing persona belies a dark...

Army Capt. Jeremy Kuykendall and his wife Kate, cradle their daughter

Unsupervised: Military Child Care Centers Slow to Report Abuse with Little Oversight

A Military.com investigation into military day care centers revealed that service branch rules generally prioritize...

Army News

American and Australian troops dug in together during the Battle of Hamel. Hamel was fought in the early morning and by a happy arrangement on what was their National Day, United States troops attacked, at battalion strength, for the first time in the British line. Their part in the operation not only made the day memorable for them, but created a great bond between the Americans and Australians. Left to right: five unidentified; Private Jamieson, 42nd Battalion; Lance Corporal Bellamy, 42nd Battalion. (Wikimedia Commons)

The Battle of Hamel: Australian Soldiers Taught American Doughboys to Fight Germans in WWI

For the first time in American history, U.S. soldiers would fight under a foreign command. In 93 minutes, they would help win...

The Second Seminole War (1835–42) took place in Florida between the U.S. military and the Seminole people. (Dade Battle by Ken Hughes 1974/Miami History Center)

Seminole Warriors Fought the US Military to a Stalemate in the Florida Swamps

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Navy News

Hegseth Censures Sen. Kelly After Warning About Following Illegal Orders

Defense Secretary Pete Hegseth has announced that he is issuing a letter of censure to Democratic Sen. Mark Kelly of Arizona...

U.S. military aircraft are parked on the tarmac at the airport in Ceiba, Puerto Rico.

How the US Captured Venezuelan Leader Nicolás Maduro

Trump said a few U.S. members of the operation were injured but he believed no one was killed.

Air Force News

Air Force veteran Dominic Marino was murdered in the fall of 2018. Police are still searching for leads in his case. (Photo from obituary)

Who Killed Dominic Marino? 7 Years Later, Murder of Disabled Veteran Baffles Police

More than seven years after Dominic Marino was brutally killed inside his Connecticut home, police are still searching for...

President Donald Trump talks to the media.

With Capture of Maduro, Trump Treads Into Uncharted Territory

Trump has now twice used U.S. forces to carry out risky operations against American adversaries.

Space Force News

President Donald Trump holds top a signed executive order as Defense Secretary Pete Hegseth watches in the Oval Office of the White House, Friday, Sept. 5, 2025, in Washington. (AP Photo/Alex Brandon)

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Trump’s 2025 executive actions reshape how the current administration defines national security.

A painting of a Defense Support Program satellite from the Air Force Art collection. DSP provides a variety of national security capabilities. Its flagship mission of launch detection was made famous during the Cold War. (U.S. Air Force image)

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The growing congestion of Earth orbit has raised risks to satellites, space stations, and long-term space sustainability. The...

Marine Corps News

GySgt Cord Burgan conducting CBRN training in Okinawa, Japan, in 2022. Burgan was one of the nine appointments designated to switch from Master Sergeant to First Sergeant in January 2026 (U.S. Marine Corps photo by Lance Corporal Weston Brown)

Master Sergeant to First Sergeant: Marine Corps Revives Decades-Lost Flexibility

The Marine Corps has launched a pilot program allowing master sergeants to apply for redesignation as first sergeants...

The Green Jackers attend a hearing at the Suffolk County Veterans Treatment Court (Alexandra Imandt/New York Unified Court System)(

Green Jacket Volunteers Help Veterans Succeed in Drug Treatment Courts

The Green Jackets, a volunteer group of Vietnam veterans, are helping other veterans overcome problems with addiction and...

Coast Guard News

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A U.S. official says U.S. forces have boarded a Venezuela-linked sanctioned oil tanker in the North Atlantic after pursuing...

The Port of Guam as seen from the motor vessel Kenyo, offloading cement in Guam, on Oct. 20, 2022. The Port of Guam is the island's only deepwater port and receives about 90 percent of the island's imports. (U.S. Coast Guard photo by Chief Warrant Officer Sara Muir)

Energy Impact of MARAD Takeover of Deepwater Ports From Coast Guard

U.S. officials said the change in who's overseeing deepwater licenses will boost domestic energy revenue and allow for global...