Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

3 Tips for Writing a Great LinkedIn Connection Invitation

You can approach anyone on LinkedIn; that's a great thing about it. Just be careful about how you approach those people.

Airman 1st Class Jessicah Sharp, an aerospace medical technician, in her civilian job as a flight attendant with Alaska Airlines. (Alaska National Guard)

10 Tips for Veterans Handling Their Emotions at Their First Civilian Job

Civilian workplaces can be very different military ones and you might be surprised by your reactions.

Staff Sgt. Paul A. Barbosa, a native of Houston, Texas, assigned to the Warrior Transition Battalion, signs up for touring a federal agency during the Operation Warfighter Internship Fair. (U.S. Army/ Sgt. Micah VanDyke)

10 Questions Veterans Can Ask if They Have No Idea What to Do Next

Despite appearances, few separating veterans are 100% certain about their future. Here are a few thing to ask yourself if you...

Soldiers perform preventative maintenance checks and services on an an M1165 A1 HWMMV. (U.S. Army/Staff Sgt. Jason Proseus)

5 Tips for Repairing a Damaged Reputation

You've been focused on getting skills and finding work. It's important to remember your reputation in the workplace.

Before You Post on Social Media, Ask Yourself These 5 Questions

As you separate from the military, using social media to find and pursue jobs, grow your professional network and build your...

Andrew Eberst, Bun-D franchise owner at Davis-Monthan Air Force Base. Bun-D is a new restaurant to promote healthy habits for airmen. (U.S. Air Force/Airman 1st Class Sari A. Seibert)

Why Veterans Who Want to Start a Business Should Consider Franchising

A franchise comes with a business guide, brand recognition and marketing tools, but owners have to follow specific rules.

Staff Sgt. Patrick Williams, member of the 179th Airlift Wing Force Support Squadron, serves as a police officer for the Mansfield, Ohio Police Department. He helped to establish a program that enabled the Mansfield Police Department to read to kindergarten classes throughout the school year. (U.S. Air National Guard/Airman Alexis Wade)

How to Modify the Military Value of 'Service Before Self' to a Civilian Workplace

"Service Before Self" is an Air Force core value, but all branches have a commitment to selfless service.

Quartermaster Seaman Kaitlynn Hardy, assigned to the amphibious assault ship USS Iwo Jima, speaks with Stephanie Pedrotty of Leaderquest during the annual Tri-Base Job and Transition Expo in 2017. (U.S. Navy/Mass Communication Specialist 2nd Class Hunter S. Harwell)

The 3 Parts of an Elevator Pitch and When to Update Them

When your goals or experiences change, so should the way you present them to others.

(U.S. Air Force/Senior Airman Chris Sommers)

5 Tips for Veterans Having Trouble Finding Work, Even in a Hot Job Market

A hot job market can still be difficult to navigate if you're not practicing some basic good habits.

NCO of the year competition at Fort Benning.

How to Set Career and Transition Goals for 2022

Now that 2020 is finally over, it's time to plan on how to get back on a career track.

6 Tips for Sharing Strengths and Weaknesses in a Job Interview

Walking the line about talking up your strengths and weaknesses in a job interview can be tricky.

15 In-Person Networking Tips for Veterans

After years of virtual networking, anyone's in-person networking skills could use a refresher.

(U.S. Air Force/Senior Airman Austin Harvill)

5 Tips for Dealing with Transition Uncertainty

Separating from the military can be overwhelming. Here's how to help manage the stress.

3 Things Separating Veterans Should Show Their First Employer

It's important for veterans to show a new employer who they are and what they can bring.

How Veterans Can Leverage LinkedIn Premium in Transition

The professional social network's premium features have a lot to offer troops in transition.

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