Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

Negotiating What You're Worth, Not What You Need

When it comes time to negotiate a job offer, it's critical that you avoid communicating need to the hiring manager.

Master Chief Petty Officer Bob Brayman, command master chief for Coast Guard Sector Jacksonville, discusses leadership, mentorship and shares wisdom from nearly 30 years of Coast Guard service during a 2009 interview. (U.S. Coast Guard/Petty Officer 1st Class Bobby Nash)

How Veterans Can Manage Their Body Language in Professional Situations

It's been said that up to 90% of the information we receive comes from nonverbal communication -- things like body language...

Military Transition Q&A: Finding the Right Fit

Many employers do not understand how to hire veterans and, when they do, how to get the most value from a veteran employee.

The Power of Informational Interviews and 5 Tips to Make Them Work for You

Informational interviews are not job interviews. They are unique and structured conversations, designed to find answers to an...

Why Your Personal Brand Is Key to a Successful Transition

As you transition out of uniform, it is important to understand what your personal brand says about you.

Why Your Military Rank Is Not Your Personal Brand

Military.com's job advice expert, Lida Citroen, answers a question about personal branding from a lieutenant colonel in the...

Trust is important in any working relationship.

Why Veterans Must Relearn the Concept of Trust

Telling someone you are trustworthy is like saying you're a good kisser -- it is up to others to assign you that quality, not...

Lance Cpl. George Redhead low-crawls through the muddy water of the 'pit-and-pond' section of the endurance course at the Jungle Warfare Training Center on Camp Gonsalves in Okinawa, Japan, April 17, 2014. (Cpl. Stephen Himes/U.S. Marine Corps photo)

Why You Still Need to 'Embrace the Suck' When Transitioning

Military.com's jobs advice expert Lida Citroen discusses carrying over your military resilience to the civilian workforce.

U.S. Air Force Staff Sgt. Brandon Abercrombie fills out contact information for Sgt. Julius Few.

When Networking, Why You Should Listen More than You Talk

Harness the power of listening when networking. Here are some tips on how to listen and network like a pro.

What Is the Best Transition Advice You Received?

I asked my online contacts on several social media platforms to share the best advice they received when separating or...

OPM Acting Director Beth Cobert visits with veterans and community leaders in San Antonio.

What to Do if Your First Civilian Job Doesn’t Work Out

Lida Citroën, Military.com's veteran employment expert, details what to do when your first civilian job isn't right for you.

How Veterans Can Connect with Co-workers by Expressing Vulnerability at Work

When you show your true, authentic self, you allow others to feel more comfortable around you because they feel they know you

3 Important New Tips for Networking on LinkedIn

LinkedIn is changing the way we interact and network on the platform, giving priority and importance to valuable and engaging...

Rebecca Paddyms, 569th U.S. Forces Police Squadron unit program coordinator, speaks during a Women of Influence panel. (U.S. Air Force/Airman 1st Class Tabatha Chapman)

How to Create Influence in the Civilian Workplace

When your boss, co-workers, vendors, allies and colleagues see you as credible, it means they'll believe you, trust you and...

Top 5 Ways the Private Sector Assesses Potential Employees

Worried about how to translate your military experience into the civilian workforce? Here are five ways that companies...

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