Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. Her latest book, Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, provides companies seeking to start or build on their Veteran Hiring Initiatives with the tools and insights to be successful. This resource follows her best-selling book, Your Next Mission: A personal branding guide for the military-to-civilian transition, which offers veterans the tools to successfully move to meaningful civilian careers.

Latest Articles

The Right Way to Turn Down a Job Offer

Bully for you if you have to turn down an offer to accept another job. Here's the professional way to go about it.

4 Ways to Avoid Distractions When Working Remotely

Working from home can be a challenge after a while. Here are a few tips to help stay on task.

What Does it Mean to 'Put Yourself Out There'?

To win the job hunt, you have to put yourself out there, but what does that mean, exactly?

When to Let Your Network Know About Your Career Change

There's a time and a place for everything, including activating your networks.

(U.S. Marine Corps photo by Sgt. Daniel Barrios)

5 Body Language Tips for Remote Workers

Now that many of use are not meeting in person, our onscreen body language might need a review.

8 Things to Do Right Away When You Lose Your Job

Losing your job is hard, especially when it comes suddenly. But there are some things you can do right away.

Sgt. Maj. John E. Bankus (right) and Lt. Col. David G. Bardorf (left) shake hands after Bankus relinquished his position as battalion sergeant major (U.S. Navy/Petty Officer 1st Class John P. Stone)

Are You Asking Too Much (Or Too Little) from Your Network?

Networking is critical to post-military employment, but there is an expected etiquette.

Are You Coming Across as an 'Angry Veteran?'

Like it or not, the 'Angry Veteran' is a negative stereotype civilians have about vets.

How to Get a Job Right Now in the COVID Economy

It's time to reevaluate your skills to see if they fit the new marketplace.

Do You Have a Fixed or Growth Military Transition Mindset?

As you consider options, limitations, choices, and challenges, how are you viewing your transition?

The Importance of Attitude in Finding That Big Job

Attitude is important and can change the game on finding a new job.

10 Tips for Job Searching During the Summer

Hiring slows down for many reasons. Summer fun isn't one of them.

Job Seekers: Would You Know If You Were Being 'Shopped?'

"Shopping" is when hiring managers, recruiters and executives secretly sit in the lobby alongside job applicants waiting to...

Person viewing LinkedIn on a mobile phone (Photo: LinkedIn)

How Veteran Entrepreneurs Should Position Themselves on LinkedIn

LinkedIn can be a treasure trove of leads, information, contacts, insights and opportunities.

How Your Military Experience Makes You a Great Employee

Hard work and experience counts, but that's not all there is to it.

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Most Popular Military News

New Fort Hood Commander Orders Training Pause to Rebuild Soldiers' Trust

Maj. Gen. John Richardson IV has launched a yearlong effort to heal the base's deeply scarred image.

Screenshot of a joint congressional campaign ad for Texas Republicans.

4 Military Veterans Just Released the Most Tactical Campaign Ad of All Time

Congressman Dan Crenshaw is a former Navy SEAL and the headliner in one of the most hyped-up joint campaign ads ever.

Coming Soon to a Military Base Near You: 24/7 Prescription Refills

You may soon be able to pick up your prescriptions at the commissary or exchange without waiting in line.

New Marines run under the iconic “We Make Marines” sign during a traditional motivational run through the streets of Parris Island, S.C., on July 15, 2016. Lance Cpl. Aaron Bolser/Marine Corps

Marines Weigh Closing Parris Island and San Diego to Open New Coed Boot Camp

The Marine Corps is considering a plan in which it could funnel all recruits to a new base.

A drill instructor speaks with his recruits for the first time Oct. 26, 2013, on Parris Island

'Ain't Gonna Happen!' Politicians Vow to 'Fight Like Hell' to Protect Parris Island from Closure

The mere possibility of the Marine Corps shaking up where it trains new recruits has drawn swift backlash.

Latest Military Videos

Coast Guard Cutter Decisive Braves High Swells in Hurricane Sally

Take a ride in #HurricaneSally with the crew of Coast Guard Cutter Decisive (Video: U.S. Coast Guard)

Into the Heat: Marines Battle California Blazes

Approximately 250 Marines and Sailors from 7th Engineer Support Battalion, 1st Marine Logistics Group are helping to fight the...

Navy Destroyer Ralph Johnson Fires All Its Guns

The Arleigh Burke-class guided-missile destroyer USS Ralph Johnson (DDG 114) conducts a live fire exercise in the Arabian Gulf...

Army News

Army Gives Its Official Support to the Time-Honored Practice of Field Napping

Soldiers will always catch their Z's while they can, especially during lulls in continuous training and combat operations.

Sgt. 1st Class Mike Markins is the 5th Army Reserve soldier and 8th service member to die as a result of the pandemic.

48-Year-Old Army Reservist Is 8th Service Member to Die from COVID-19

The Army Reserve has identified Sgt. 1st Class Mike Markins as the most recent U.S. service member to die from COVID-19.

Sgt. Cade D. Pendergraft. Facebook photo

173rd Airborne to Memorialize Paratrooper Who Died in Hiking Accident

Sgt. Cade D. Pendergraft, 24, died after falling down a ravine near Vicenza, Italy.

Navy News

This Navy Destroyer Just Broke the All-Time Record for Consecutive Days at Sea

The guided-missile destroyer Stout marked its 208th day at sea on Saturday.

Sign welcomes visitors to Naval Base Kitsap. (Navy Photo)

2 Drinking Water Wells Contaminated Near Naval Base Kitsap

The wells have been found to have potentially harmful levels of contamination caused by a firefighting foam used on the base.

The Ticonderoga-class guided-missile cruiser USS Antietam.

Fire on Navy Cruiser Antietam Injures 13 in Philippine Sea

The fire is the fourth to break out on a Navy ship in recent months.

Air Force News

An airman cuts hair for members of the 156th Airlift Wing.

Air Force OKs Longer Hair for Male and Female Airmen

Male airmen can wear their hair up to two inches from their scalp, while the female hair bulk standard increased to 4 inches.

An MQ-9A Reaper carrying eight Hellfire missiles.

MQ-9 Reaper Drone Flies with Double Hellfire Missiles in New Test

A new software update on the MQ-9 Reaper allows the hunter-killer drone to carry eight AGM-114 Hellfire missiles.

Former Plattsburgh Air Force Base Personnel Remember Good Times and Bad

Plattsburgh Air Force Base shuttered and the community shuddered 25 years ago today.

Marine Corps News

Screenshot of video purporting to show the crash of F-35B.

Intense Video Shows Fiery Marine Corps F-35 Crash After Colliding with a C-130

A video circulating on social media appears to show the crash of a Marine Corps F-35 Joint Strike Fighter in California.

Two MV-22B Osprey pilots and a tiltrotor crew chief.

Marines Offer Former Pilots Up to $100K to Come Back to Active Duty

Attention Marine aviators: The Marine Corps needs you to return to active duty.

An F-35B Lightning II Joint Strike Fighter with Marine Fighter Attack Squadron 121, 3rd Marine Aircraft Wing, refuels during a fixed-wing aerial refueling training

Marine Corps F-35 and C-130 Collide During Refueling Exercise, All Personnel Found Safe

All nine personnel -- one in the F-35B and eight in the KC-130J tanker -- are accounted for.

Coast Guard News

Kimball’s unicorn swim floatie, which will be displayed at the U.S. Coast Guard Museum.

Unicorn Made Famous by Shark Incident Floats into History at Coast Guard Museum

The darling of a Coast Guard shark-and-swim call video now has a home in New London, Connecticut.

investigator on board the Coast Guard Cutter Waesche

Coast Guard Crew Stamps Out Fire Aboard Cutter Waesche

A fire broke out Sunday aboard one of the Coast Guard's newest cutters, resulting in damage to its exhaust stack and hangar.

This undated file photo provided by the Erie County Department of Corrections in Erie, Pa. shows Christopher Leclair.

Man Convicted of Murdering Wife May Owe Coast Guard More Than $400,000 in Search Costs

The Erie County District Attorney's Office believes the restitution question represents an issue ripe for appellate review.