Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

Veteran Job Seekers: 'CYA' as You Position Yourself in the Civilian Workforce

As you move from the military into your next career in the civilian sector, knowing whom to position and promote yourself to...

(U.S. Air Force/Staff Sgt. Aaron J. Jenne)

Overcome the Awkwardness of Self-Promotion: Tips for Veterans

While civilians typically aren't boosting themselves up to be arrogant, obnoxious or to brag, it can seem that way to someone...

Do You Know the Language Your Target Employer Speaks?

How knowing the language your future employer speaks can get your foot in the door. Translating your military experience into...

Captain Javier Gonzalez, an infantry officer with Company F, 2nd Battalion, 7th Marine Regiment, conducts a radio operations check for a fire support operation during exercises. (Angel Serna/U.S. Marine Corps photo)

Don’t Communicate Like You’re Still in the Military: 5 Tips for Transitioning Veterans

FUBAR. Roger that. Oorah/Hooah/Hooyah. Communicating in the civilian workforce is very different than when you served. Here's...

Two business people shake hands. (Stock photo)

4 Tips for How to Discuss Your Military Service with Job Interviewers

Don't know how to handle questions about your service in a job interview? Here are four tips to get you through.

Suggestions for How to Draft Your Elevator Pitch

As you transition from a military to civilian career, there are many nuances and skills that those of us in the business...

LinkedIn Creator Mode: What It Does and Why Veterans Might Want to Use It

Whether you're exiting the military and looking for a first job, looking for a better job or looking to keep your job...

Build Your Brand Before Your Resume

In order to stand out in a sea of resumés hitting the hiring manager’s desk, today’s job applicant needs to take ownership of...

Authenticity Is Key to Transitioning Out of the Military

From the time we are young, we are encouraged to get along and fit in with others. However, in a military culture that seems...

3 Tips for Handling the Overwhelming Choices of Transitioning

As you exit the military, you likely hear well wishes that sound like, "Thank you for your service to our nation. The world...

Soldiers meet with civilian recruiters at a recent job fair at Fort Huachuca, Arizona.

Is Advice Helping (or Hurting) Your Transition?

Lida Citroën responds to a common question from a soldier about to transition to civilian life.

(Photo courtesy of Marine Corps Community Services)

8 Reasons to Get Going on LinkedIn

Lida Citroen, Military.com's veteran employment expert, gives eight reasons why veterans need to maximize their use of...

7 Things They Don't Tell You When You Separate

There are always going to be aspects of separating or retiring from your military career you will find overwhelming and...

Professional passing a business card during a meeting.

7 Networking Myths Debunked

Veterans would benefit from spending more time on their goals, value proposition and "personal brand" before sending out...

(U.S. Army Reserve/Master Sgt. Michel Sauret)

Career Growth Is About More Than Just Your Resume. Here's What to Consider.

To grow in your career, you need to show what you can offer in the future: This requires a clear value proposition...

Military News

Get the Military Insider Newsletter

Get the latest on pay updates, benefit changes and award-winning military content. Right in your inbox.

By signing up, you agree to our Privacy Notice.

Thank you for subscribing!

View more newsletters on our Subscriptions page.

One last step.

Verify your free subscription by following the instructions in the email sent to:

Most Popular Military News

Twenty dollar bills are counted in North Andover, Mass.

Bill Guaranteeing Cost-of-Living Increase for Veterans in 2024 Heads to President's Desk

The annual task in Congress ensures that VA compensation keeps pace with Social Security increases.

Spc. Austin Valley in his dress uniform.

A Soldier Attempted Suicide in Poland. Left to Roam at Fort Riley, He Killed Himself.

The unit's response to Valley's first attempt to kill himself raises questions over whether the Army's suicide prevention...

Maj Gen. William Cooley addresses Small Business Innovation Research (SBIR) Pitch Day at the Air Force Research Laboratory in Dayton, Ohio.

Major General Convicted of Forcible Kissing to Retire as Colonel

An Air Force two-star general who was convicted of abusive sexual contact in a court-martial last year will retire as a...

U.S. Coast Guard Port Security Unit (PSU) 311 members and U.S. Navy Maritime Expeditionary Security Squadron 11 members complete joint agency exercises aboard a 32-foot transportable port security boat off San Clemente Island.

Navy Contractor Jet Was on Fire Before Deadly California Crash, Federal Report Says

The report didn’t mention a possible cause for the fire or the crash.

Redstone Arsenal moves its main gate farther from the interstate

Have Space Command HQ Requirements Changed? Investigations Underway

The secretary of the Air Force, authorized with making the final decision on the permanent home for Space Command...

U.S. Navy SEAL candidates participate in BUD/S training.

Navy SEAL Instructors 'Hunted' Weaker Candidates Amid Poor Medical Care, Drug Use

The SEAL training course is rife with overzealous instructors, spotty medical care and students who were so determined to...

Latest Military Videos

Serbian Defence Minister Vucevic Visits Troops

Serbia Defence minister Milos Vucevic visited soldiers Wednesday, after the country put its military on highest state of alert...

Austin Talks to Troops in Japan

U.S. Secretary of Defense Lloyd Austin met with military personnel at Yokota Air Base, Japan on Wednesday. (May 31)...

North Korea Spy Satellite Launch Fails

North Korea’s attempt to put the country’s first spy satellite into space has failed as the rocket plunged into...

Residents, National Forces Clash in Mexican Town

The Mexican army, national guard and police have clashed with residents of Joaquín Miguel Gutiérrez community in the southern...

Investigations and Features

The Threat from Extremist Groups Is Growing. Service Members and Vets Are Getting Sucked into the Violence.

The U.S. intelligence community deemed racially or ethnically motivated violent extremism -- with adherents such as white...

They Said the Rise in Military Suicide Is a Mystery. Traumatic Brain Injury May Be an Answer.

Veterans who have had a head injury are at higher risk for suicide, but these deaths can be prevented, experts say.

Army News

U.S. Army paratroopers assigned to the 3rd Battalion, 509th Parachute Infantry Regiment, 2nd Infantry Brigade Combat Team (Airborne), 11th Airborne Division, ‘Arctic Angels,’ clear an enemy bunker while assaulting their objective during a combined arms live-fire exercise at the infantry squad battle course on Joint Base Elmendorf-Richardson, Alaska.

Soldier Killed in Alaska Base Collision Identified

The U.S. Army has identified the 11th Airborne Division soldier killed in a collision late Sunday on Joint Base Elmendorf...

Enlistees of all service branches swore their ‘Oath of Enlistment’ at the Indianapolis Motor Speedway.

Is Soldier Recruiting Up? Army Claims Yes But Won't Say by How Much

The Army is in a recruiting slump, but just how deep in the hole are the service's recruiting numbers? It won't say.

Navy News

A U.S. Navy F-5N Tiger II from Fighter Squadron Composite (VFC) 111 ‘Sun Downers’ takes off from Naval Air Station Key West's Boca Chica Field.

Navy F-5N Goes Down off Key West, Prompting Helicopter Rescue

A Navy pilot had to eject from a training jet and was rescued from the ocean near Key West, Florida, on Wednesday, according...

Navy Contractor Jet Was on Fire Before Deadly California Crash, Federal Report Says

The report didn’t mention a possible cause for the fire or the crash.

Air Force News

Florida’s Patrick Space Force Base was announced as the preferred headquarters location for STARCOM, the Air Force’s training and education command.

Florida Chosen as Preferred Location for Space Force Training Command

The Department of the Air Force selected Florida's Patrick Space Force Base on Wednesday as the preferred headquarters...

Ohio Republican Whose Military Record Was Questioned Abandons 2nd Bid for Congress

A Donald Trump-backed Ohio Republican whose military record was called into question during his unsuccessful 2022...

Space Force News

Have Space Command HQ Requirements Changed? Investigations Underway

The secretary of the Air Force, authorized with making the final decision on the permanent home for Space Command...

Space Launch Delta 30 at the monthly Delta Dash at Vandenberg SVB.

Space Force Rolls Out Fitness Trackers to Guardians in Lieu of Traditional Testing

The Space Force announced it will conduct a two-year testing period on wearable fitness trackers as part of its newly...

Marine Corps News

Three off-duty Marines were kicked and punched by 30 teenagers and young adults near the San Clemente Pier

9 Minors Arrested in Memorial Day Melee Between Dozens of Young People and 3 Marines

Nine minors were arrested Tuesday after a melee near the San Clemente Pier over Memorial Day weekend in which a group of 30...

Assistant Commandant of the Marine Corps Gen. Eric Smith testifies

Marine Corps' No. 2 Officer Tapped by Biden to Lead the Service

President Joe Biden has nominated the Marine Corps' current assistant commandant, Gen. Eric Smith, to lead the service after...

Coast Guard News

Secretary of Homeland Security Alejandro Mayorkas delivered the keynote address at the Coast Guard Academy

Sending Out Ensigns on Humanitarian Missions, Coast Guard Academy Graduates 243

The United States Coast Guard Academy graduated 243 students at its 142nd commencement, preparing to send many to far-off...

Coast Guard Suspends Search for Plane with 3 Passengers that Crashed off California Coast

The U.S. Coast Guard has suspended its search for a plane that crashed in the ocean near San Clemente Island on Wednesday...