If you've ever been to a casino, you know there are different types of gamblers.
There are the slot machine players who load nickels, quarters and other denominations of currency into a box, pull the lever and wait for the random results.
Other players are drawn to the tables where card games challenge their strategy, commitment and focus. They have to know when to hold, when to "hit," and when to walk away. These players use more intellectual prowess and strategic thinking to ensure a positive outcome on their "hand."
The metaphor can be extended to job seekers. Do you have one standard resume and cover letter that you upload and send to every job opening that's even close to your career area -- hoping to strike gold and land that dream job?
Or do you take a more intentional and strategic approach, leveraging your network, research, preparation and insights to target ideal employers?
Much like in the casino, one is the luck of the draw, while the other has more potential to ensure a good outcome.
The job search can feel unpredictable and random. You apply, you wait, maybe you get a screening interview, you wait again, then you either hear nothing or proceed to the next step.
Many transitioning service members looking for jobs tell me they feel little to no sense of control in the process. But I disagree.
Here's how you can take a seat at the table:
- Get clear on what you want. Are you looking to lead or manage? Do you want a position of visibility in an organization advancing a cause you care about, or are you looking for a 9-to-5 job where your skills will be used in exchange for a paycheck? Neither is right or wrong, but if you aren't clear, you could have false expectations around how to proceed.
- Focus on which companies and opportunities could get you where you want to be. If you aren't clear on your goals, options may feel random. When you have a career direction, clear goals and a sense of who you are and what you can offer, you're better able to identify and then align yourself with companies that would value you.
- Learn all you can about companies before you apply. Take advantage of informational interviews, online research (website, company review sites and news articles), and networking discussions with people who work there or know the company. This should give you the background you'll need to adjust your strategy to be successful in the application and interview process.
- Tailor your resume, outreach and cover letter to the company and job posting specifically and align with your values. Don't expect the recruiter to do the work of figuring out why or how you're a fit for the job or the company. By paying attention to No. 2 above, you'll be able to tailor your materials to be specific to the goals and mission of the company. This makes it easier for them to see you as a viable candidate.
- Plan your follow-up before you send the resume. Think ahead to how you will reach out again and keep the conversation going after you apply. Will you contact someone on LinkedIn? Can someone in your network reach out to the recruiter on your behalf? Will you send a personalized note or email? Don't leave this important step to chance.
Like gambling in a casino, the stakes in a job search can be high. Your livelihood, family and career path can change for the better or worse depending on how you approach the process. Without intention and strategy, the job search can feel arbitrary. Your career is too important to wager the efforts without focus.
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