A simple movie-night snack at Regal Theatres on Veterans Day, November 11, does more than support a blockbuster. For one day, every popcorn sold helps fund life-changing programs for veterans through the Gary Sinise Foundation. They're turning a bucket of popcorn into real support for real heroes.
On this coming Veterans Day, most people expect the tributes: the flags, the speeches, the free meals. But this year, one of the most meaningful ways to support veterans won’t happen at a parade or on a podium — it’ll happen in the dark of a movie theater, right at the concession stand.
On November 11, every bucket of popcorn sold at participating Regal theaters will donate $1 directly to the Gary Sinise Foundation, helping build specially adapted smart homes for severely wounded veterans, fund mental-health support for military families, and provide equipment and training to first responders. It’s the rare kind of thank-you that doesn’t require a uniform or a salute — just a seat, a movie, and a snack that suddenly means something much bigger.
And that’s not all. Every active-duty service member and veteran who shows a valid military ID on November 11 can see Saving Private Ryan or the new documentary Brothers on Three for free. No strings attached. No “with purchase of…” fine print. Just a seat, a story, and a thank-you that feels like more than words on a social-media post.
From Popcorn to Real-World Impact
It’s easy to assume charity moves in vague directions—“funds research,” “supports services,” “raises awareness.” But the Gary Sinise Foundation deals in tangible change.
The organization has already built more than 96 specially adapted smart homes for wounded veterans—homes where a Marine in a wheelchair can open doors with voice commands, where countertop height is adjustable, where showers don’t require stepping in, and where hallways are wide enough for freedom instead of frustration.
DID YOU KNOW?
• 96+ mortgage-free smart homes built for wounded veterans
• 1.2 million meals served to service members & families
• 89¢ of every $1 donated goes directly to programs
So yes—your popcorn has a destination. And if enough of them are sold, someone who once fought to protect their home will finally get one built around their needs.
A Movie Night That Makes a Difference
On paper, it’s a promotion. In practice, it’s a ritual—because Veterans Day isn’t just about ceremony but about connection and making a difference for those who've served.
And movies have always been part of how service members connect. Ask any veteran what film meant the most to them, and you’ll inevitably get a different answer, but they all have a favorite wartime film. For some, it’s Black Hawk Down. For others, Top Gun. For many, it’s Saving Private Ryan—a film that’s less about World War II than it is about the weight of sacrifice, the cost of orders, and the way silence hangs after the shooting stops.
Whether a vet watches it in uniform or 20 years after separation, the movie never feels like fiction. That’s part of why Regal chose it—not because it’s famous, but because it still hits differently for the people who lived the aftermath of war.
Day of Giving 2025: 14 Years of Service
As the Gary Sinise Foundation marks 14 years of service, they’re reflecting on all that has been made possible thanks to you and your unwavering belief in our mission. From equipping first responders and creating a community for families of fallen heroes to building fully customized, mortgage-free, smart homes for our nation’s severely wounded defenders, your support has made it all possible. Here’s to continuing this mission of service, honor, and gratitude. They’re just getting started. And thanks to their incredible match partners, George Joseph, @RegalMovies, and the McBunch family, your gift goes even further. Click here to learn more about our programs and to donate today: https://bit.ly/DayOfGiving25
A New Kind of Service Story
The second free film, Brothers on Three, may seem like a curveball at first—no battlefields, no combat missions. Instead, it follows the Army’s West Point rugby team, a brotherhood of athletes who train, fail, fight, and rise together with the same intensity that will later carry them into military service.
It’s not a war movie. It’s a pre-war movie—the kind that reminds us service isn’t defined by rank or MOS, but by the people willing to put their bodies and futures on the line for something bigger than themselves.
Different generation, same heart.
Why It Matters
Veterans Day is often framed as a day of gratitude. But gratitude is not a thought—it’s an action. This partnership turns “thank you for your service” into something with real weight. You don’t have to be a veteran to participate. You don’t have to stand for a parade or post a flag emoji. All you have to do is show up, sit down, and—yes—maybe buy popcorn.
Because in this case, a snack isn’t a snack. It’s a donation. A home. A lifeline.
It’s a way for people who didn’t serve to still serve those who did.
How to Take Part
If you’re active duty or a veteran:
Show your military ID at Regal on November 11 and see either film for free.
If you’re not military:
Buy popcorn. Seriously. That’s the whole assignment.
If you want to go further:
Visit GarySiniseFoundation.org and see where the rest of the work happens.
Because this Veterans Day, the good guys don’t win at the end of a movie. They win before the previews even start.
