Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

(Airman Eugene Oliver/U.S. Air Force photo)

How Much Time to Spend Networking as You Plan to Exit the Military

Networking is an important thing, but it's not the only thing. Be sure to balance time appropriately.

Staff Sgt. Patrick Williams, member of the 179th Airlift Wing Force Support Squadron, serves as a police officer for the Mansfield, Ohio, Police Department. He helped to establish a program that enabled the Mansfield Police Department to read to kindergarten classes throughout the school year. (Airman Alexis Wade/U.S. Air National Guard photo)

How to Modify the Military Value of 'Service Before Self' to a Civilian Workplace

"Service Before Self" is an Air Force core value, but all branches have a commitment to selfless service.

A professional interview panel quizzes transitioning service members in mock job-readiness interviews during a 5-day transition readiness seminar at Marine Corps Logistics Base Albany. (Photo by Verda L. Parker)

How to Keep Your Calm in a Job Interview

Making a first impression is important. During a job interview, it's critical. Here's how to stay frosty when the time comes.

(U.S. Air Force/Senior Airman Sara Jenkins)

How and When to Begin Networking for Your Post-Military Career

Being proactive about networking is a good practice before you find your first post-military job and throughout your career.

How to Handle Your Own Confirmation Bias During Military Transition

Confirmation bias is the tendency to view all new evidence as confirming your existing beliefs.

How to Get a Job Right Now in the COVID Economy

It's time to reevaluate your skills to see whether they fit the new marketplace.

(Tech. Sgt. Benjamin W. Stratton/U.S. Air Force photo)

How to Foster Diversity, Equity and Inclusion as a Civilian Employee

If an employer implements Diversity, Equity and Inclusion (DEI) initiatives, it expects you to be on board.

President Donald J. Trump departs Arlington National Cemetery with Secretary of Defense James Mattis. (Sgt. James K. McCann/U.S. Army photo)

How to Talk Effectively with Your (Civilian) Boss

Civilian employers may not be familiar with the way many veterans speak, and it could be off-putting. Here's how to avoid...

(Sgt. Sebastian Rothwyn/U.S. Army National Guard photo)

How to Do Pre-Interview Research That Will Impress Job Recruiters

A little research goes a long way in getting that first post-military job.

Aviation Ordnanceman 3rd Class Terence R. Taylor, right, assigned to Fleet Readiness Center Oceana, signs up for health benefits with Carvin Harmon, a social worker from Hampton veteran affairs, during a transition assistance program class at Norfolk Naval Station. (Mass Communication Specialist 3rd Class Jared E. Walker/U.S. Navy photo)

How to Create a Successful Transition Timeline

Planning is the key to a successful transition to civilian life; here's how to create one.

(U.S. Air National Guard/Staff Sgt. Joseph Pagan)

3 Ways to Find Courage When Entering the Civilian Workforce

When you leave the military, you’ll need to find a different kind of courage to create meaning in your civilian career.

How to Avoid Getting Too Comfortable in a Job Interview

Complacency kills. Don't let it kill your chances of landing a great job.

How to Ask for a Job Promotion

The request for a promotion must be timed right, communicated correctly and supported with good intel to be seriously...

How Asking for Help Could Save a Veteran's Career

In work-related situations, it's not only OK to ask for help when needed; it's a sign of strength.

10 Questions to Ask Yourself to Determine If You're a Manager or a Leader

Too often, the lines between being a manager and leader are so ill-defined that it's not clear which is required, which is...

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