Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

What You Post on Social Media Becomes Your Legacy

What you post online could possibly how the world sees you forever -- are you showing them what you want the world to see?

(Airman 1st Class Cary Smith/U.S. Air Force photo)

What to Wear When It's Time to Take Off the Uniform

When it's time to wear civilian clothes, it's important to remember that what you wear says something about you.

(Maj. Robert Fellingham/U.S. Army photo)

What Veterans Can Do When Their Reputation Is in Trouble

Character is who you are; reputation is how others perceive you.

(U.S. Air Force/Senior Airman Mozer O. Da Cunha)

8 Ways to Harness the Power of Storytelling to Communicate Your Value

Storytelling is a powerful technique used to communicate important messages, share complex data and showcase your personal...

(Naoto Anazawa/Defense Department photo)

Why Veterans Should Check Their Assumptions as Their Career Grows

It's important to be realistic with your career expectations.

Andrew Eberst is the Bun-D franchise owner at Davis-Monthan Air Force Base, Arizona. Bun-D is a new restaurant to promote healthy habits for airmen. (Airman 1st Class Sari A. Seibert/U.S. Air Force photo)

Why Veterans Who Want to Start a Business Should Consider Franchising

A franchise comes with a business guide, brand recognition and marketing tools, but owners have to follow specific rules.

Before You Post on Social Media, Ask Yourself These 5 Questions

As you separate from the military, using social media to find and pursue jobs, grow your professional network and build your...

Your Veteran Jobs Social Media Checklists for the New Year

Depending on where you are in the transition life cycle, there are certain things to look out for.

When searching for a job, the image that you project online can enhance or hinder your efforts.

8 Suggestions to Make Your Online Profile Stand Out

When you left service, you were likely encouraged to create online profiles so others can find you and share opportunities...

10 Tips for Driving Engagement on Your Social Media Posts

When you interact and have dialogue with the people you know and the people you want to know, your visibility, reach and...

How Job Seekers Should Decide What to Wear

You're heading to a job interview, career fair, coffee or networking meeting, the grocery store … Do you consider what you'll...

Job Seekers: What Do You Need, Want and Value?

Lida Citroen, Military.com's veteran employmen expert, details important things to consider before you begin your job search...

A soldier gets job application advice at a Hire Our Heroes veteran employment event. (Defense Department photo)

5 Reasons Why You Were Rejected for That Job

Lida Citroen, Military.com's veteran employment expert, details how to get over rejection during the job search process.

Veterans Affairs Secretary Bob McDonald says it's important for veterans to discover their passion and purpose in civilian life.

Why It's Critical for Transitioning Vets to Find Their Purpose First

Many of you have never taken the time to explore why you are here and how to maximize the value of your life outside of...

Business meeting between a team of professionals.

3 Steps to Consider Whether Entrepreneurship Is Right for You

Entrepreneurship represents taking charge of your future, control of your livelihood and directing your options.

Military News

Get the Military Insider Newsletter

Get the latest on pay updates, benefit changes and award-winning military content. Right in your inbox.

By signing up, you agree to our Privacy Notice.

Thank you for subscribing!

View more newsletters on our Subscriptions page.

One last step.

Verify your free subscription by following the instructions in the email sent to:

Most Popular Military News

Air Force's 9th Bomb Squadron Commander Fired After Just a Couple of Months on the Job

Lt. Col. Brian Milner, the commander of the 9th Bomb Squadron, was relieved of command due to "a loss of confidence in his...

MV-22 Osprey on Camp Hansen, Okinawa, Japan

3 Ospreys Made Forced Landings in Japan. The Marine Corps Said There Were No Indications of Clutch Issues.

The Marine Corps says that three Okinawa V-22 Ospreys that diverted from scheduled flight paths due to "caution indications"...

Marine Corps F-35B Lightning II takes part in an aerial display during the Singapore Airshow 2022

What We Know About the Marine Corps F-35 Crash, Backyard Ejection and What Went Wrong

The crash of an F-35B Joint Strike Fighter aircraft in South Carolina has raised numerous questions about what prompted the...

F/A-18C Hornet on the flight deck of the aircraft carrier USS Dwight D. Eisenhower

I'm a Top Gun-Trained Fighter Pilot. I'd Make More Money as an Airline Pilot, But It Wouldn't Be as Fulfilling.

The Naval Academy wasn't on my radar in high school, but being a successful swimmer got me noticed by their college...

Night raid operations training at Camp Pendleton

Negligent Discharge Killed Marine Training at Camp Pendleton Last Month, Navy Report Indicates

The cause was published last month by the Naval Safety Command in a report outlining deadly incidents in the Marine Corps and...

U.S. Navy SEAL candidates run with inflatable boats on their head

Navy Looks to Punish 3 Top Officers Overseeing Navy SEAL Training After Recruit Death

SEAL candidate Kyle Mullen, 24, died of acute pneumonia shortly after completing the first, brutal portion of SEAL training...

Latest Military Videos

Chile Celebrates Independence Day With Military Parade

The President of Chile Gabriel Boric oversaw a traditional military parade on Tuesday in honor of the country's Independence...

Israeli Military Raids West Bank Refugee Camp

Israeli troops have raided the Jenin refugee camp in the northern West Bank, killing people and wounding dozens, according...

House Military Veterans Frustrated Over Failed Defense Vote

In a dramatic sign of defeat Tuesday, House Republicans were voting against their own defense bill. (Sep. 20) AP

U.S. Aid to Ukraine Caught in Political Divide as Zelenskyy Heads to Washington

Ukrainian President Volodymyr Zelenskyy's visit to Washington this week comes at a critical juncture for his alliance with the...

Investigations and Features

Poisoned Water: How a Navy Ship Dumped Fuel and Sickened Its Own Crew

A years-long investigation reveals that the Boxer unintentionally compromised its own water supply in 2016.

A physicist attaches sensors to a subject's head

The Next Frontier for Warfighters Might Be Implants in Their Brains. Is the Pentagon Ready for the Consequences?

The potential medical applications of access to the brain for treating ailments are far-ranging, but pressure to compete with...

Army News

Sen. Tommy Tuberville walks through Capitol Hill

Leaders of Army, Marine Corps, Joint Chiefs Confirmed by Senate Amid Monthslong Blockade by Tuberville

A Senate procedural maneuver by Tuberville this week forced Democrats to retreat from their earlier position -- that...

Sen. Tommy Tuberville arrives for a Senate Armed Services Committee hearing

Democrats Circumvent Tuberville as Senate Moves to Finally Confirm Leaders of Army, Marine Corps, Joint Chiefs

While acting chiefs can keep the military running day-to-day, defense officials have argued they are not as effective as...

Navy News

Hedy Lamarr autographs the cement court at the United Service Organizations (USO) Hollywood Canteen as servicemen surround the movie actress on Dec. 13, 1942.

Hedy Lamarr’s Invention Changed Communications. Here’s Why the Navy Rejected it During WWII

Along with a composer named George Antheil, Lamarr developed the technological concept of frequency hopping to address a...

two South Africa Navy personnel lay covered after being recovered from the sea at Kommetjie, near Cape Town

3 South Africa Navy Personnel Die After They Are Swept Off a Submarine Deck During Supply Operation

Three South African navy personnel have died and a senior officer is in critical condition after seven crew members of a...

Air Force News

Flight instructors before their flight at Laughlin Air Force Base, Texas

Air Force on Course to Again Miss Pilot Goal as Problems with Training Aircraft Persist

With little more than a week until the fiscal year ends Sept. 30, the Air Force is set to finish with 1,350 new aviators...

Unfortunately for Southern California, F-89D Scorpions carried hundreds of rockets that could be fired rapidly. (U.S. Air Force)

The Battle of Palmdale: That Time the Air Force Accidentally Bombed Southern California

Space Force News

Roger A. Towberman poses in front of his Mercedes Sprinter van

Service Was a Second Chance for the Space Force's Enlisted Leader. He Tried to Give Others the Same Shot.

During his 33-year career, Roger Towberman was stationed everywhere from Hawaii to the United Kingdom until he was selected...

A United Launch Alliance Atlas V rocket carrying the SILENTBARKER/NROL-107 mission for the National Reconnaissance Office and the U.S. Space Force lifts off

ULA Atlas V Launches from Space Coast on Mission for NRO and Space Force

United Launch Alliance managed what was only its second launch of the year, sending up an Atlas V rocket from Cape Canaveral...

Marine Corps News