Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

A Joint Base Lewis-McChord soldier speaks with a Seattle Police Department recruiter at a networking and hiring event at the American Lake Conference Center, May 11. (Photo by Staff Sgt. Bryan Dominique)

3 More People You Should Know Before You Transition

A soldier looks at social media on a cellphone.

5 Guidelines to Build and Protect Your Online Brand

Lida Citroen, Military.com's veteran employment expert lays out the reasons why you should be very careful with what you post...

How to Build a Networking Strategy for Your Transition

Whether you are looking for a job, clients or more interesting projects, a network is a critical part of your professional...

Workshop helps military members with transition to civilian sector.

Why Military Transitions Don’t Begin When You Leave Service

Too many veterans transition to a civilian career looking at the transition as commencing the day they take off the uniform.

Which Military Habits Veterans Should Keep or Toss in Their Post-Military Careers

Understanding which military habits will continue to serve you and which can be abandoned will help you reintegrate after...

What Kind of Feedback Is Useful and What Can Be Ignored

When growing your career -- particularly as you exit the military and enter the civilian sector -- feedback is helpful to...

A professional interview panel quizzes transitioning service members in mock job-readiness interviews during a five-day Transition Readiness Seminar at Marine Corps Logistics Base Albany. (Photo by Verda L. Parker)

Why It Is Important to Discover What Your 'Lagniappe' Is

"Lagniappe" -- loosely defined -- is that little something extra you can bring.

(Mass Communication Specialist 2nd Class Kyle Hafer/U.S. Navy photo)

Why Public Perception Is Important for Veterans' Career Prospects

Character is who you are; reputation is what others think you are.

(Cpl. Monty Burton/U.S. Marine Corps photo)

Why Mentoring Should Be Part of Your New Year's Resolutions

Mentoring can be very rewarding and positive for both the mentor and the mentee.

Why LinkedIn Recommendations Matter, How to Get Them and How to Write Them

There's a means to both give and receive a LinkedIn recommendation. Here's what to consider.

(Tech. Sgt. James Hodgman/U.S. Air Force photo)

Why It's Natural to Miss Your Military Colleagues (and What to Do About It)

Your new civilian co-workers and colleagues can be as close as your military family.

Why It’s Important to Be Yourself in a Job Interview

Everyone has a bad day. Here's why it's important to be yourself even in a job interview.

(Petty Officer 3rd Class Anthony Pappaly/U.S. Coast Guard photo)

Why It Seems Like Every Separating Veteran Is Getting Hired Except You

Why you should not judge your progress by that of your peers.

Job Interview U.S. Army Garrison Benelux

Why and What to Research About a Company Before a Job Interview

Showing up to an interview without knowing anything about the company is a surefire way to lost that job. Here's what to know...

Why Veteran Job Seekers Should Clean Up Their Social Media

Hiring pros don't want to judge people by Facebook posts, but they can't unsee things, either.

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