Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

10 Lists to Make Before You Make the Transition

Transitioning out of the military? Here's the action plan you need to make before getting out.

Airman 1st Class Natasha Libby, a 66th Rescue Squadron aerial gunner, stands next to an HH-60 Pave Hawk June 20, 2013, at Nellis Air Force Base. (Senior Airman Daniel Hughes/U.S. Air Force photo)

Managing Hollywood Perceptions of Veterans

Here are some guidelines on how to answer interview questions regarding your military service.

Staff Sgt. Michael Cooper, a Basic Leader Course Facilitator, returns feedback to a BLC Student after observing and grading his performance during the Physical Training Assessment. (U.S. Army/Sgt. Christopher Thompson)

The ‘Feedback Sandwich’: 5 Ways to Identify One and How to Respond

Just when you thought you've heard it all regarding the differences between military and civilian cultures and workstyles, I...

Two Marines with Black Sea Rotational Force 14 from 3rd Battalion, 8th Marine Regiment, reach the peak of a cliff with two Romanian soldiers of the 17th Mountain Troop Bn. during Exercise Platinum Lynx in the Carpathian Mountains. (Photo by Scot Whiting)

Job-Seeking Vets Should Highlight Problem-Solving Skills

Lida Citroen, Military.com's veteran employment expert, advises veteran job seekers to highlight their incredible problem...

Job Seekers: A Checklist for Making the Most of LinkedIn

Lida Citroen, Military.com's veteran employment expert, gives the lowdown on how to make the most of LinkedIn.

Job Seekers: Are You Underselling Yourself?

Are you underselling yourself on your resume and in job interviews? Here's how to make sure you're marketing yourself...

U.S. Army Maj. Phillip L. Lust appears at the Hiring Heroes Career Fair at Spates Community Club at Joint Base Myer-Henderson Hall, Virginia.

5 Behaviors That Display Confidence in the Job Interview

The job search process can be overwhelming and intimidating. How do you build rapport with a hiring manager?

Lisa Rowe smiling at the Java Junction coffee shop she operates.

Job Interviews: Would You Pass This Test?

You have an important job interview for a position you are well-qualified and suited for, but then this happens.

What Is Your Unique Value Proposition?

Don't be surprised if at some point, you're in a job interview and the job recruiter asks, "What makes you special?"

Validation: A Key Communication Skill You Might Not Have Learned

While most people focus on what to say, how to say it and when to speak up, listening is an active, valuable part of...

Members of the Massachusetts Air National Guard’s 102nd Intelligence Wing attended the Business, Engineering & Technologies Job and Internship Fair at the University of Massachusetts Dartmouth. (Air National Guard/Thomas Swanson)

Job Hunting? Ask Yourself: Are You Afraid or Uncomfortable?

Is that gut feeling telling you to run or giving you the chance to do something risky?

Business cards sit on the front desk at the 6th Logistics Readiness Squadron (LRS) Traffic Management Office (TMO) at MacDill Air Force Base, Florida.

Here's Why You Need a Business Card

A business card is a vital tool in your transition, which you should have on Day 1 of your transition.

Henry Chong, a recruiter with U.S. Customs and Border Protection, speaks with military job seekers about career opportunities with his department at Wheeler Army Airfield, Hawaii.

What to Do When You Hear You're 'Overqualified'

When a recruiter or hiring manager says you're "overqualified" for the job, it's usually an indication of something else.

Petty Officer 1st Class Christopher Lauer asks Kristina Pressley, veteran transition specialist, Hire Heroes USA, for advice to prepare his resume during a workshop at Camp Zama, Japan.

What Kind of Resume Do You Need?

The resume -- both the functional and the chronological resume -- is a tool to get you an interview, which might lead to...

Soldiers in leadership positions from the 807th Medical Command (Deployment Support) attended the Company Leader Development Course (CLDC) at Ogden, Utah.

What if You Don’t Want to Be a Leader?

Before you write off any leadership jobs, consider that leadership can look very different in a civilian workforce than the...

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