Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

Petty Officer 1st Class Christopher Lauer asks Kristina Pressley, veteran transition specialist, Hire Heroes USA, for advice to prepare his resume during a workshop at Camp Zama, Japan.

What Kind of Resume Do You Need?

The resume -- both the functional and the chronological resume -- is a tool to get you an interview, which might lead to...

Soldiers in leadership positions from the 807th Medical Command (Deployment Support) attended the Company Leader Development Course (CLDC) at Ogden, Utah.

What if You Don’t Want to Be a Leader?

Before you write off any leadership jobs, consider that leadership can look very different in a civilian workforce than the...

The Truth About Lying Online

The next time you consider lying to your online employers, colleagues, contacts and friends, try focusing on being genuine...

The ‘I won't post because ...’ ad is part of the amphibious assault ship USS Bataan’s online conduct and social-media behavior campaign, Think Before You Post Campaign (#ThinkB4UPost)

Was Your Application Denied Because of What You Posted Online?

Employers often do due diligence on candidates they find intriguing, and they typically start with online research, including...

(U.S. Air National Guard/Tech. Sgt. Amy M. Lovgren)

4 Ways to Get Unstuck When Your Transition Feels Like a Goat Rodeo

It's natural to approach your military-to-civilian transition with apprehension and insecurity, and to feel a sense of relief...

(U.S. Air Force/Airman 1st Class Jasmine M. Barnes)

Upskilling: What Veterans in the Civilian World Need to Know

A career in the civilian sector can be filled with mysteries, uncertainties, surprises and thrills.

Tips for Using an Applicant Tracking System

A recruiter for a global finance firm advises these five tips for veteran job candidates applying through an applicant...

4 Potential First Post-Military Job Faux Pas and How to Avoid Them

While you're busy learning where the coffee machine is, how to submit expense reports and what to wear in a Zoom meeting, it...

The Ingredients for a Powerful Online Profile

Your social networking profiles should reflect your experience, interests, career goals and authentic self.

Veterans’ Self-Perception: Do They See Themselves the Way Others Do?

What if I told you that the way others see you directly influences whether they want to hire you? Would you believe me?

The holidays are not just a time for great food. It also is an opportunity to build your job network.

Making Small Talk at Holiday Events

Here are some tips to successfully navigate small talk at holiday events for veterans looking to network.

Make 2017 the Year to Get Your Career in Gear

Many people refresh their goals and resolutions to attack the new year with revised plans, dreams and hopes.

(U.S. Air Force/Staff Sgt. Christina Russo)

10 Dress-to-Impress Tips for Veterans in the Civilian Workplace

In the military, choosing what to wear to work every day was less stressful: You’re issued uniforms and told for what purpose...

Job Seekers: Your Reputation Matters to Employers

Employers care about your brand and what other people say about you: How do they see you as valuable?

Job Seekers: Pay Attention to How You Use Email

Professionalism when communicating via email should always follow certain guidelines to be received as polished, focused and...

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