Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

(U.S. Air National Guard/Senior Master Sgt. Joseph L. Pearison

Are You Wearing Your Rank in the Civilian Sector?

The uniform -- a symbol of respect and attention -- is hard to part with.

Job Seekers: Would You Know if You Were Being 'Shopped?'

"Shopping" is when hiring managers, recruiters and executives secretly sit in the lobby alongside job applicants waiting to...

A recruiter with U.S. Customs and Border Protection speaks with military job seekers about career opportunities with his department. (Christine Cabalo/U.S. Army photo)

Job Seekers: Focus Less on What You Do and More on Why You Do It

Sometimes what sets you apart from other candidates is about how passionate you are for the work.

Is It Time for Transitioning Veterans to Find a Gap Job?

A "Gap Job" is something you need just to get you by until you get that big career-beginning job.

Internal Interviewing: 8 Considerations for Growing Your Career

Changing roles within your current employer gives you an advantage, but there are a few ideas to consider.

How to Develop a Well-Rounded Professional Network

The more you intentionally highlight who you are, what you care about and what you offer -- online and in person -- the more...

The Importance of Attitude in Finding That Big Job

Attitude is important and can change the game on finding a new job.

(Lance Cpl. Ismael Ortega/U.S. Marine Corps photo)

How Your Personal Brand Is Critical to Your Military Transition

Your personal brand is your value proposition. It’s what differentiates you from other transitioning veterans.

How Your Military Experience Makes You a Great Employee

Hard work and experience count, but that's not all there is to it.

How Female Veterans Can Navigate Dress Codes in Civilian Jobs

It's a lot easier to get dressed for work when you wear the same thing every day. Things change a lot when military members...

How You Apologize Matters: 3 Ways to Address Your Mistakes to Civilian Coworkers

While we all accept that our colleagues, peers, boss and staff will make mistakes, what matters is what you do afterward.

How a Well-Known Brand Can Affect Your Resume and Employment Future

A well-known name on your resume brings you credibility, but it can also link you to that company.

How Veterans Can Tell if They’re Underemployed

Veteran underemployment can be just as harmful and pervasive as veteran unemployment.

How Veterans Can Leverage LinkedIn Premium in Transition

The professional social network's premium features have a lot to offer troops in transition.

(Aviation Machinists Mate 1st Class Michael Henderson/U.S. Navy photo)

How Veterans Can Find Work They Love as Much as Their Military Career

What veterans loved about military service can be found in civilian life.

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